Top Posters
Since Sunday
5
o
5
4
m
4
b
4
x
4
a
4
l
4
t
4
S
4
m
3
s
3
New Topic  
barry1999 barry1999
wrote...
Posts: 477
4 years ago
Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

▸ decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market

▸ develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach

▸ choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target

▸ profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
Textbook 
Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel


Edition: 6th
Authors:
Read 56 times
2 Replies
Replies
Answer verified by a subject expert
sadeensadeen
wrote...
Posts: 409
4 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

barry1999 Author
wrote...
4 years ago
Helps a lot... Now I'm ready for my quiz
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1119 People Browsing
Related Images
  
 611
  
 4446
  
 260
Your Opinion
Do you believe in global warming?
Votes: 370