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Research Project. Imagine that you and several of your classmates own a company that manufactures cheap sunglasses. To lower production costs, you choose to move your factory from your developed country to a more cost-effective nation.

What elements of the national business environment might influence your decision where to move production? Are there obstacles to overcome in the international business environment?

What aspects of the globalization of production and marketing will you expect will benefit your company after the move?
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What elements of the national business environment might influence your decision where to move production? Are there obstacles to overcome in the international business environment?

The first factor is based on the need potential. For example, if a company produces air conditioners, it will obviously look at countries with warm climates. You would then address the Financial and Economic Forces, the analyst should look at factors such as trends in inflation rates, exchange rates and interest rates. Credit availability, paying habits of customers and Return of Investment for similar investments are other factors to be considered. You would then proceed to look at Political and Legal Forces, The analyst should look at elements such as: market entry barriers, profit remittance barriers and other barriers such as political instability, tax laws, safety standards, price controls, etc., and finally followed by looking at the Sociocultural and Competitive Forces.

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What aspects of the globalization of production and marketing will you expect will benefit your company after the move?

This project gets students to begin pondering the types of elements that must be considered when selecting a country for investment. At a minimum, students’ responses should consider: (1) the presence of investment barriers in the country; (2) resources needed to carry out production, as well as their availability and cost; (3) availability of modern telecommunications to facilitate communication with the home office; and (4) how the expansion might be financed.
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