One factor that has limited the growth of digital billboards is that _____.
a. the technology has not been perfected
b. consumers do not respond well to them
c. they require constant adjustment
d. only very short messages can be used
e. they are expensive to install
Question 2An index of 175 for a given age group and a specific magazine means that this age group represents this magazine's readership by a magnitude of 1.75 times greater than this age group's proportionate population representation.
a. True
b. False
Indicate whether the statement is true or false
Question 3Billboards that vary the advertising message on a schedule of every 4 to 10 seconds are known as _____.
a. kinetic boards
b. motion signs
c. digital billboards
d. perpetual motion billboards
e. changeable message signs
Question 4A magazine's media kit provides readership profiles of that magazine's audience.
a. True
b. False
Indicate whether the statement is true or false
Question 5Rocko's is a sandwich shop located just off an exit of a heavily traveled interstate. The owner would like to purchase billboard advertising on the interstate just before the exit, wants to achieve a consistent and relatively permanent presence on this heavily traveled interstate, needs to stay within a moderate budget, and is willing to commit to a multi-year period for this advertising. Which type of billboard advertising should he purchase?
a. 8-sheet poster
b. 20-sheet poster
c. digital billboard
d. painted bulletin
e. permanent bulletin
Question 6Lack of flexibility is a limitation of newspaper advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 7Advertisers typically purchase painted bulletin billboards _____.
a. for a one- to three-year period
b. for a five- to ten-year period
c. on a monthly basis
d. for a three-month period
e. for a six-month period
Question 8Short lead times is a disadvantage of newspaper advertising.
a. True
b. False
Indicate whether the statement is true or false
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