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Alek Hsiang Alek Hsiang
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4 years ago

Question 1.

________ describes the actions a firm takes to maintain the differentiation of its product over time.



▸

Advertising



▸

Brand management



▸

Product differentiation



▸

Aggressive marketing



Question 2.

When a firm has been granted a trademark, which grants legal protection against other firms using the name of the product that has been granted the trademark, the firm



▸

does not have to worry about legally enforcing the trademark; this is the responsibility of the legal system.



▸

must spend an annual amount on advertising the product each year; the amount it must spend is negotiated by the firm and the government agency that grants the trademark.



▸

still faces the possibility that the name will become widely used and no longer associated with a specific company.



▸

still must apply for a copyright and a patent to ensure that no other firm will use the product's name.

Textbook 
InMicro

InMicro


Edition: 1st
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nick1116nick1116
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#1
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4 years ago
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Alek Hsiang Author
wrote...

4 years ago
Smart ... Thanks!
aznzergs
wrote...

Yesterday
You make an excellent tutor!
emilyas19
wrote...

2 hours ago
Thank you, thank you, thank you!
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