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seeb1999 seeb1999
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Posts: 480
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4 years ago

Question 1.

What is the difference between the terms "marketing" and "advertising"?



Question 2.

The most important of the factors that make a firm successful and that can be controlled by the firm's owners and managers are



the selection of the prices of its products and the selection of the most productive and loyal employees.



the establishment of trademarks for its products and the aggressive defense of those trademarks.



the differentiation of its products and the production of products at a lower average cost than competing firms.



lobbying government to erect or enforce entry barriers in its markets and the marketing of its products as widely as possible.

Textbook 
InMicro

InMicro


Edition: 1st
Authors:
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Answer verified by a subject expert
krobdancekrobdance
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Posts: 396
4 years ago
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seeb1999 Author
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4 years ago
You make an excellent tutor!
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