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abrah25 abrah25
wrote...
Posts: 1308
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4 years ago
100. In addition to quantitative measures supplied through copytesting by firms such as Millward
 Brown, ad research agencies can provide all of the following through their copytesting
 EXCEPT ___________.
a. potential responses of respondents
b. verbatim comments of respondents
c. emotional reaction tests
d. comparisons to competitors’ ads
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Educator
4 years ago
B -- guess
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