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As keg beer is less expensive than cans or bottles and the contribution margin is higher, why ...
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As keg beer is less expensive than cans or bottles and the contribution margin is higher, why ...
As keg beer is less expensive than cans or bottles and the contribution margin is higher, why wouldn't every establishment offer it?
▸ Demand must justify equipment and maintenance cost of refrigeration, taps, and lines
▸ It has higher taxes and fees due to size of packaging and delivery charges
▸ Kegs are less available and therefore demand cannot be met without advance orders
▸ A special license is required to offer keg beer due to sanitization concerns
Textbook
ManageFirst: Principles of Food and Beverage Management
Edition:
2
nd
Author:
National Restaurant Association
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Demand must justify equipment and maintenance cost of refrigeration, taps, and lines
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