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tree7 tree7
wrote...
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7 months ago Edited: 7 months ago, tree7
SWOT Analysis: Domino's Pizza
Decide whether each statement is a Strength, Weakness, Opportunity, or Threat? Explain for each.
1. Demand: American's eat acres of pizza everyday.
2. Health: Some consumers may be looking for healthier food alternatives.

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wrote...
7 months ago
Strengths

  • Excellent location - This franchise is in a major metropolitan area near a college campus
  • Strong brand - Domino's has national brand recognition

Weaknesses

  • Inventory management - Domino's franchise has never managed inventory for late night capacity. The company is worried about perishable items and delivery of shipments
  • Staffing - Doesn't have enough to cover 24 hours shifts

Threats

  • Competitors - many quick service restaurants are staying open until 2 and 3 am
  • Health - some consumers may be looking for healthier food alternatives

Opportunities

  • Late Night Eating - Due to changes in time demands, many Americans are working late and looking for more flexible food options.
  • Demand - Americans eat 100 acres of pizza everyday
wrote...
7 months ago
Thanks @rb213, would appreciate if you could explain for each statement if you can,
Why can't demand be a strength for Domino's?
For Health, wouldn't that be an opportunity for Domino's because they can start to bring in healthier options, Example: McDonald's had introduced salad's in their menu's for consumers that are looking for a healthier alternative or another example PepsiCo, they're aware of the health food segment, and they now want to focus on healthier snacks/beverages.
wrote...
7 months ago
Can anyone else in the forum help with this question please? Still don't know the answer. Thanks Slight Smile
wrote...
3 months ago
When it comes to competitor analysis and keyword research, I would recommend you use this tool https://seranking.com/keyword-suggestion-tool.html  With it, you can thoroughly analyze any keyword and even evaluate the competition. Also, if you have a large amount of work to analyze, you can divide them into groups and it won't take you long.
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