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Chang L Chang L
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2 years ago
According to Richard Petty and John Cacioppo's elaboration likelihood model of persuasion, central route processing involves __________.

▸ persuasion caused by thinking about the arguments contained in a message

▸ the primary attention we devote to all aspects of a persuasive message

▸ a casual scrutiny of the central arguments in a persuasive message

▸ a balance between credibility and trustworthiness
Textbook 
Psychology

Psychology


Edition: 1st
Authors:
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fyfyfyfy
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2 years ago
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