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When is the extent of a communicator's knowledge about an issue likely to be perceived as ...

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When is the extent of a communicator's knowledge about an issue likely to be perceived as ...

When is the extent of a communicator's knowledge about an issue likely to be perceived as especially persuasive?

▸ When the communicator is knowledgeable and taller than the majority of the audience

▸ When the communicator is knowledgeable and presenting a message in opposition to the audience's attitude

▸ When the communicator is not knowledgeable but is a woman

▸ When the communicator is not knowledgeable but presenting a message already in line with the audience's attitude

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Psychology

Edition: 1^st

Authors: Hudson, Whisenhunt

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dewsae Author

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Brilliant ツ

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