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The marketing research industry is undergoing great change after many years of relative stability in ...
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The marketing research industry is undergoing great change after many years of relative stability in ...
The marketing research industry is undergoing great change after many years of relative stability in marketing research methods. Which of the following is a reason for this great change?
▸ New sources of data and technology
▸ Expanded focus on qualitative methods
▸ Reluctance of clients to adopt new research methods
▸ New uses of traditional research tools
Textbook
Marketing Research
Edition:
9
th
Authors:
Burns, Veeck
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