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Sodamafia Sodamafia
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3 months ago
The marketing research industry is undergoing great change after many years of relative stability in marketing research methods. Which of the following is a reason for this great change?

▸ New sources of data and technology

▸ Expanded focus on qualitative methods

▸ Reluctance of clients to adopt new research methods

▸ New uses of traditional research tools
Textbook 

Marketing Research


Edition: 9th
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mohawktidalwavemohawktidalwave
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3 months ago
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New sources of data and technology

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Brilliant
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