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Guest Guest
wrote...
3 months ago
What is a chief characteristic of full-service supplier firms?

▸ They focus primarily in quantitative research.

▸ They provide services at a reduced cost due to economies of scale.

▸ They have the ability to conduct the entire marketing research project.

▸ They provide qualitative services only.
Textbook 

Marketing Research


Edition: 9th
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3 months ago
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They have the ability to conduct the entire marketing research project.

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