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makmim3 makmim3
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2 years ago
Which of the following best describes the reason do-it-yourself research holds such appeal?

▸ It is cost effective and there is an increasing availability of marketing research tools.

▸ There is no need to outsource the research so is it cost-effective.

▸ Its cost effectiveness and the ability to visualize data.

▸ The increasing availability of marketing research tools and ability to visualize data.
Textbook 
Marketing Research

Marketing Research


Edition: 9th
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caroline013caroline013
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2 years ago
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