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Three professional organizations publish industry resources and provide a better understanding of ...
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Three professional organizations publish industry resources and provide a better understanding of ...
Three professional organizations publish industry resources and provide a better understanding of the many different types of research firms and their specialties. The three organizations are New York AMA Communication Services (
GreenBook)
, Insight Association (
Blue Book)
, and
Quirk's Researcher SourceBook™.
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Marketing Research
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Authors:
Burns, Veeck
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