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whigger666 whigger666
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2 years ago
Which of the following is NOT an advantage of using a simulated test market?

▸ Accuracy

▸ Considerably less expensive

▸ Less potential for interference from extraneous variables

▸ Confidentiality.
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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SupremeDJSupremeDJ
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2 years ago
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whigger666 Author
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