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arlinguillen arlinguillen
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2 years ago
Marketing researchers and their clients cannot decide on sample size without taking cost into consideration, however, the key is to ________.

▸ remember when to consider cost

▸ remember that budgets can be adjusted

▸ understand the effect on research outcomes

▸ understand sample sizes can be adjusted downward to accommodate cost
Textbook 
Marketing Research

Marketing Research


Edition: 9th
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MAry1395MAry1395
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2 years ago
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