Advantages- We can increase in sales of products of company.
- This strategy can make good amount of incomes
- If the people's who are part of this strategy are satisfied by companies service they can refer company name to there friends, colleagues etc.
- If it successfully works more than one or two time then company can grow exponentially in business
- If this strategy really worked good than it can generate some employment as company is growing.
Disadvantages- The reliability is the first concern about this marketing strategy.
- If company is paying some amount for that data than company must be sure that data is reliable and the data broker should have some ethics related to his business.
- The data broker should take permission from information holder to share there data for some company.
- If it is not set in legal aspects then company can face trouble in future, so all the legal aspects should be checked.
- There is risk in this strategy it may be go well or not.it totally depends upon the people you are approaching as a company.
As a company we can check difference in growth before and after applying this strategy, if it is good with ethics, legal aspect then we can take benefits of this strategy as a company.
This strategy includes some risk if you are new in business as a company then you can take help of strategy like this but if you are company with some years in business and you have good amount of customers than you are gambling your business if the strategy using poor sources of data, legal trouble and ethical problems.
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