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yandy yandy
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A month ago
Describe the functions and benefits of a SEO.
Textbook 

Technology Strategies for the Hospitality Industry


Edition: 3rd
Authors:
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AdieMichelleAdieMichelle
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A month ago
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SEO companies exist and charge for getting your web site found. Three SEO tricks that you can do yourself are the following: (1) make sure that potential keywords that a user might type into Google or Bing appear on your actual Web page, even more than once, with the more common ones in bold (i.e., Philadelphia Barbeque); (2) put all the keywords in the meta-tags; (3) place those relevant links (i.e., other well-known barbeque-related sites) on your page; and (4) update your site often with well-presented information that your customer wants. This is typically a blog or video. We are seeing increased usage of the third trick between two companies who may have reciprocal links, which are nothing more than links set up on each other's Web page and commissions paid in resulting sales. In our example, imagine the barbeque restaurant having a link to a barbeque sauce web site, which in turn has a link on its web site back to the Philadelphia Barbeque Restaurant.

Finally, if nothing else, any hospitality entity should utilize the various alert functionalities provided by a search engine web site such as Google and Bing. Simply plug in your search terms and your email, and the search engine will do the work for you and send you an email when you want it with the results.

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