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usmc2rn usmc2rn
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Compare and contrast philanthropy and strategic CSR.
Textbook 

Business in Action


Edition: 9th
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sagitario81sagitario81
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More questions for this book are available here
Philanthropy involves donating money, employee time, or other resources to various causes without regard for any direct business benefits for the company. For instance, a company might support the arts in its hometown in the interest of enhancing the city's cultural richness. Through a combination of free products, employee time, use of company facilities, and cash contributions, U.S. companies donate billions of dollars to charity every year.
In contrast to generic philanthropy, strategic CSR involves social contributions that are directly aligned with a company's overall business strategy. In other words, the company helps itself and society at the same time.

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