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Social media has given consumers numerous ways to ask questions, voice concerns, and otherwise ...
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Social media has given consumers numerous ways to ask questions, voice concerns, and otherwise ...
Social media has given consumers numerous ways to ask questions, voice concerns, and otherwise demand attention, supporting which consumer right?
▸ The right to choose
▸ The right to buy safe products
▸ The right to buy products in a safe manner
▸ The right to digital security
▸ The right to be heard
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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The right to be heard
As with the challenge of gathering information, social media gives consumers numerous ways to ask questions, voice concerns, provide feedback, and-if necessary-demand attention. Savvy companies monitor Twitter, blogs, and other online venues to catch messages from dissatisfied customers.
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