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What is the advantage of a strategic alliance over a merger or acquisition?

karamvir19

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What is the advantage of a strategic alliance over a merger or acquisition?

What is the advantage of a strategic alliance over a merger or acquisition?

▸ More goals can be accomplished.

▸ The integration of culture is easier.

▸ There is less risk and work.

▸ The strategic alliance can limit the market presence for both firms.

▸ The strategic alliance creates permanent relationships.

Textbook

Business in Action

Business in Action

Edition: 9^th

Authors: Bovee, Thill

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jgunn88

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