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Vethier 2016 Vethier 2016
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Discuss the information typically included in the summary section of a business plan written to attract outside investors.
Textbook 

Business in Action


Edition: 9th
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cglotfeltycglotfelty
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The summary section should give an overview of your business concept, particularly the business model, so investors can see how the company will generate revenue and produce a profit. The summary must be compelling, catching the investor's attention and giving him or her reasons to keep reading. Describe your product or service and its market potential. Highlight some things about your company and its leaders that will distinguish your firm from the competition. Summarize your financial projections and indicate how much money you will need from investors or lenders and where it will be spent.

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