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JSmith1 JSmith1
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Compare and contrast quantitative forecasts with qualitative forecasts.
Textbook 

Business in Action


Edition: 9th
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nenialindanenialinda
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More questions for this book are available here
Managerial forecasts fall under two broad categories: quantitative forecasts (typically involving historical data or tests and complex statistical computations) and qualitative forecasts (typically involving intuition and judgment). Neither method is foolproof, but both are valuable tools and are often used together to help managers fill in the unknown variables that inevitably crop up in the planning process.

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