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gringoboy6 gringoboy6
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Micromarketing differs from undifferentiated marketing in that micromarketing ________.

▸ ignores differences among buyers

▸ focuses on only a single market segment

▸ has one marketing mix for the entire market

▸ sells a variety of products to several target customer groups

▸ targets a single location or even a single customer
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Business in Action

Business in Action


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Ama1911Ama1911
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targets a single location or even a single customer

In undifferentiated marketing, a company offers only one product (or product line) and uses the same communication, pricing, and distribution strategies to present that product to potential buyers. Micromarketing is the narrowest strategy of all, in which a firm targets a single location or even a single customer.
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