Top Posters
Since Sunday
27
9
C
7
C
6
6
o
5
R
5
m
5
m
5
m
5
c
5
c
5
New Topic  
apple321 apple321
wrote...
Posts: 26
Rep: 0 0
2 weeks ago
One important goal for marketing analytics efforts is to establish a(n) ________ so all data collection can feed into a well-organized repository.

▸ text mining database

▸ sentiment analysis

▸ emotional analysis

▸ unified data layer

▸ share of wallet goal
Textbook 

Business in Action


Edition: 9th
Authors:
Read 6 times
1 Reply
Replies
Answer verified by a subject expert
obedbroobedbro
wrote...
Posts: 23
Rep: 0 0
2 weeks ago
Sign in or Sign up in seconds to unlock everything for free
More questions for this book are available here
unified data layer

An important goal for every marketing analytics effort is to establish a unified data layer across the entire enterprise, so that all the various data collection "pipes" can feed into a centralized and well-organized repository, and all the decision-making applications work from the same set of data.

1

Related Topics

wrote...
Posts: 26
Credits: 10

2 weeks ago
Thanks
wrote...
Posts: 119
Credits: 125

Yesterday
Brilliant
wrote...
Posts: 80
Credits: 40

2 hours ago
Just got PERFECT on my quiz
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  119 People Browsing
 164 Signed Up Today
Related Images
 265
 211
 118
Your Opinion
What's your favorite coffee beverage?
Votes: 221

Previous poll results: What's your favorite math subject?