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18iq 18iq
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A year ago
Organizational purchasing differs from consumer purchasing in that organizational purchasing ________.

▸ is influenced more by subconscious and emotional factors

▸ usually involves closer relationships between buyers and sellers

▸ has lower complexity in product usage

▸ lacks a formal buying process

▸ is less clearly driven by economics
Textbook 
Business in Action

Business in Action


Edition: 9th
Authors:
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ecunis1ecunis1
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A year ago
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