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jkim3464 jkim3464
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Which of the following influence our purchase decisions by shaping values, attitudes, and beliefs?

▸ Reference groups

▸ Culture

▸ Self-image

▸ Socioeconomic level

▸ Situational factors
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Business in Action


Edition: 9th
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xxxmedicalxxxmedical
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Culture

The cultures (and subgroups within cultures) that people belong to shape their values, attitudes, and beliefs and influence the way they respond to the world around them.

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