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hardy7luver hardy7luver
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Which of the following is referred to as the bundle of value offered in a marketing exchange, for the purpose of satisfying a need or want?

▸ Products

▸ Marketing mix

▸ Goods

▸ Value captured

▸ Promotion
Textbook 

Business in Action


Edition: 9th
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duankong-feiduankong-fei
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Products

For the purposes of studying marketing, it is helpful to define products as the bundle of value offered for the purpose of satisfying a want or a need in a marketing exchange. In this expanded definition, both tangible goods and intangible services are considered products.

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Correct Slight Smile TY
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