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adotey adotey
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A product mix is ________ if it has several product lines.

▸ long

▸ deep

▸ generic

▸ wide

▸ branded
Textbook 

Business in Action


Edition: 9th
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sherbiejr16sherbiejr16
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wide

Three important dimensions of a product mix are width, length, and depth, and each dimension presents its own set of challenges and opportunities. A product mix is wide if it has several product lines. A product mix is long if it carries several items in its product lines.

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