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nancy2457 nancy2457
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Research and development is carried out usually during the ________ stage of product development.

▸ maturity

▸ introductory

▸ growth

▸ saturation

▸ intensification
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Business in Action


Edition: 9th
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damien03damien03
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introductory

The first stage in the product life cycle is the introductory stage, which extends from the research-and-development (R&D) phase through the product's first commercial availability.

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