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When extending a product to an overseas market, what type of governmental influences must be considered?
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When extending a product to an overseas market, what type of governmental influences must be considered?
When extending a product to an overseas market, what type of governmental influences must be considered?
▸ Cultural preferences
▸ Size and packaging
▸ Language differences
▸ Tariffs and trade barriers
▸ Business customs
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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Tariffs and trade barriers
When selecting a country, companies must take into consideration the type of government, market-entry requirements, tariffs and other trade barriers, cultural and language differences, consumer preferences, foreign-exchange rates, and differing business customs.
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