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Advertising or display materials set up at retail locations to promote products to potential ...
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Advertising or display materials set up at retail locations to promote products to potential ...
Advertising or display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions are called ________.
▸ rebates
▸ trade allowances
▸ point-of-purchase displays
▸ specialty advertising
▸ coupons
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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point-of-purchase displays
Point-of-purchase (POP) display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
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this is exactly what I needed
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