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Earthgirl225 Earthgirl225
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Advertising or display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions are called ________.

▸ rebates

▸ trade allowances

▸ point-of-purchase displays

▸ specialty advertising

▸ coupons
Textbook 

Business in Action


Edition: 9th
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EM81607EM81607
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point-of-purchase displays

Point-of-purchase (POP) display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.

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