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smithc52 smithc52
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Brand communities refer to formal or informal groups of people united by their interest in and ownership of particular products.

▸ true

▸ false
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Business in Action

Business in Action


Edition: 9th
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duankong-feiduankong-fei
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true

Brand communities refer to formal or informal groups of people united by their interest in and ownership of particular products. These communities range from loose-knit groups of people who hang out on the same social media platform to formal, company-sponsored membership organizations.
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