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smithc52 smithc52
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Brand communities refer to formal or informal groups of people united by their interest in and ownership of particular products.

▸ true

▸ false
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Business in Action


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duankong-feiduankong-fei
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More questions for this book are available here
true

Brand communities refer to formal or informal groups of people united by their interest in and ownership of particular products. These communities range from loose-knit groups of people who hang out on the same social media platform to formal, company-sponsored membership organizations.

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