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jdot jdot
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3 weeks ago
Business-to-business advertising relies heavily on emotional appeals.

▸ true

▸ false
Textbook 

Business in Action


Edition: 9th
Authors:
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itnow96itnow96
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More questions for this book are available here
false

Business-to-business advertising relies heavily on logical appeals rather than emotional appeals because businesses have logical concerns-profitability, process improvements, quality, and other financial and technical concerns.

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