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Bpringle2000 Bpringle2000
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The AIDA model, a classic approach to persuasive communication, consists of four steps: stimulating Anxiety, encouraging Introspection, increasing Determination, and promoting Activity.

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Business in Action


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SagxarSagxar
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More questions for this book are available here
false

The AIDA model is a classic approach to persuasive communication. It is built upon the following steps: getting Attention, building Interest, increasing Desire, and prompting Action.

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