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CountrySlim84 CountrySlim84
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What is frame alignment and how is it encouraged?
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Sociology: Compass for a New Social World


Edition: 7th
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sagitario81sagitario81
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More questions for this book are available here
Responses will vary. Frame alignment is the process by which individual interests, beliefs, and values become congruent and complementary with the activities, goals, and ideology of a social movement. It can be encouraged by reaching out to other organizations that contain people who may be sympathetic to the movement’s cause. They can idealize values that have so far not featured prominently in the thinking of potential recruits. They can stretch their objectives and activities to win recruits who are not initially sympathetic to the movement’s original aims.


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