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tennisalex tennisalex
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A year ago
When a company approaches market share growth under a harvest strategy,

▸ the company focuses on short-term profits and cash, even at the expense of market share.

▸ the company focuses on long-term profits and return on investment.

▸ the company seeks to maintain its current market share but build its return on investment.

▸ the company aims to increase its market share in the industry, even at the expense of short-term earnings and cash flow.
Textbook 
Managerial Accounting

Managerial Accounting


Edition: 4th
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karisantikarisanti
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A year ago
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