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Marketing Whiz Marketing Whiz
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10 months ago
Beyond Burgers positions the brand as reducing one’s carbon footprint by offering buyers a plant-based burger and reducing the rate of consumption of animal products. Consumers are eager to try the product after hearing the brand’s message and elaborating on the motivation that they are helping to save the planet. This element of the consumer response pattern is defined as

a support argument.
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bolbolbolbol
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10 months ago
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