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Marketing Whiz Marketing Whiz
wrote...
4 months ago
Having decided that four different news programs on three different television channels would be best suited for the launch ads for the smartphone, the next step is to decide between the scheduling methods of continuity, flighting and pulsing, the frequency of the ads, and where the ads would be placed within each of the news programs.

This is what stage in developing a media plan?

Scheduling frequency
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