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A Canadian sales team offended a group of Peruvian businesspeople by starting its sales presentation ...

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A Canadian sales team offended a group of Peruvian businesspeople by starting its sales presentation ...

A Canadian sales team offended a group of Peruvian businesspeople by starting its sales presentation without first engaging in informal conversation as expected in the Peruvian culture. The communication barrier in this instance could be attributed to which of the following?

▸ bypassing

▸ poor listening skills

▸ a failure to recognize different frames of reference

▸ emotional interference caused when senders or receivers are distracted by internal feelings

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Business Communication: Process and Product: Brief Edition

Edition: 7^th

Authors: Guffey, Loewy, Griffin

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nguyenphuc1990

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