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Alonzo has just been assigned to create a blog to use for market research and viral marketing. Which ...

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Alonzo has just been assigned to create a blog to use for market research and viral marketing. Which ...

Alonzo has just been assigned to create a blog to use for market research and viral marketing. Which of the following advice would you give him?

▸ Alonzo should scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.

▸ Alonzo should use only hard-sell tactics to get the word out about his company's products.

▸ Alonzo should realize that blogs are useful for getting feedback only from customers, not industry experts.

▸ Alonzo should reserve blogs only for marketing efforts.

Textbook

Business Communication: Process and Product: Brief Edition

Edition: 7^th

Authors: Guffey, Loewy, Griffin

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