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Persuasion in the 21st century is different from persuasion in previous historic periods in distinct ...

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Persuasion in the 21st century is different from persuasion in previous historic periods in distinct ...

Persuasion in the 21st century is different from persuasion in previous historic periods in distinct ways. Which of the following is NOT one of the striking developments that have occurred in the past three decades?

▸ The volume and reach of persuasive messages have exploded.

▸ Persuasion is more complex and impersonal.

▸ Persuasive techniques are less subtle and misleading.

▸ Organizations of all kinds are in the persuasion business.

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Business Communication: Process and Product: Brief Edition

Edition: 7^th

Authors: Guffey, Loewy, Griffin

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