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Statingu Statingu
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8 years ago
The ________ model is a popular model of decision making that requires information about how useful or important each attribute is to the customer making a brand choice and how customers perceive the brands in the evoked set in terms of their attributes.
A) attribution
B) multiattribute
C) cluster
D) compensatory
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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8 years ago
This is wonderful, thank you for the help, I appreciate it a lot!
wrote...
8 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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