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Statingu Statingu
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Posts: 2996
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6 years ago
Which of the following is true about direct marketing?
A) Direct marketing anticipates a long-term response.
B) Direct marketing is not the best way of communication when targeting a specific audience.
C) It is difficult to evaluate the effectiveness of direct marketing.
D) Many customers are put off by direct marketing efforts.
Textbook 

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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Posts: 2996
6 years ago
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6 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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6 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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