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Which of the following is true about direct marketing?
Statingu
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Which of the following is true about direct marketing?
Which of the following is true about direct marketing?
A) Direct marketing anticipates a long-term response.
B) Direct marketing is not the best way of communication when targeting a specific audience.
C) It is difficult to evaluate the effectiveness of direct marketing.
D) Many customers are put off by direct marketing efforts.
Textbook
Marketing Management
Edition:
4
th
Authors:
Winer, Dhar
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Statingu
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You've been so helpful with my questions, thanks for the expertise.
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Russo88
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You're welcome
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