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Posts: 2996
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3 years ago
________ activities are those activities that build brand equity, including advertising sampling, couponing, and product demonstrations.
A) Consumer franchise-building
B) Product building
C) Non-consumer franchise-building
D) Concept building
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Marketing Management
Edition: 4th
Authors:
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Marketing Management, 4E
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3 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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wrote...
3 years ago
That makes a lot of sense lol Where was my head.

Marking this thread solved!
Marketing Management, 4E
wrote...
3 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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