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Uomo Uomo
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Posts: 1648
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8 years ago
It is more effective to sell:
A) features are more important for manufacturing firms and benefits are more important for service firms
B) features are more important for service firms and benefits are more important for manufacturing firms
C) features and benefits are equal in their importance
D) features rather than benefits
E) benefits rather than features
Textbook 
Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business


Edition: 3rd
Authors:
Read 168 times
3 Replies
Registered in a two-year entrepreneurship course
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fashionfashion
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Posts: 1453
8 years ago
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Uomo Author
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8 years ago
I really needed this!
Registered in a two-year entrepreneurship course
wrote...
8 years ago
Thanks for getting back to us Slight Smile
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