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revmitchell revmitchell
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Posts: 1059
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6 years ago
As the marketing manager for a baseball team, Paul mailed to each person who had been a season ticket holder for 5 years or more an invitation to a cookout with the entire baseball team the day before the season opened. This is an example of a(n) ________ reward.
A) parity
B) intrinsic
C) extrinsic
D) loyalty or frequency
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 143 times
4 Replies
Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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