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normie normie
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7 years ago
Evaluative research conducted during an ad campaign seeks to determine the effectiveness of the ad, while evaluative research conducted at the end of an ad campaign has diagnostic objectives.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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#3
4 years ago
thank you!
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