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79ed 79ed
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8 years ago
The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing.
A) social marketing
B) viral marketing
C) positioning
D) promotion mix
Textbook 
International Business: The Challenges of Globalization

International Business: The Challenges of Globalization


Edition: 7th
Author:
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kelbakelba
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79ed Author
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#2
8 years ago
You\'ve been so consistent answering my questions, thank you
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#3
8 years ago
Happy to help Smiling Face with Open Mouth
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