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a8oobra a8oobra
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8 years ago
All of the following are accurate descriptions of the competitive parity method used to set promotion budgets, except which one?
A) Competitors' advertising represents the collective wisdom of the industry.
B) There is evidence that the budgets based on competitive parity prevent promotion wars.
C) There are no grounds for believing that the competition has a better idea of what a company should be spending on promotion than does the company itself.
D) Companies using competitive parity method monitor competitors' advertising or get industry promotion spending estimates from publications or trade associations, and then set their budgets based on the industry average.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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7 years ago
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a8oobra Author
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#2
7 years ago
Thinking Face Makes sense, thank you
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#3
7 years ago
I'll be around for the next little bit if you need anything else
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